Tuesday 8 September 2020

Changing Customer Perceptions With Cosmetic Tube

 What if you came to know one day that a simple change in the packaging of your product could extend its shelf life? Unbelievable, but it is true. You can avail of the latest Cosmetic Tube to preserve the beauty items in a better way and extend its shelf life considerably. But the packaging won't have any negative impact on the quality of the product. Airless packaging technology is taking the entire cosmetic industry by storm, and you should also try it for best results. But before trying this new technology, you might prefer clarifying some doubts about the system.

Why the sudden surge of technology application?

Many industries have already applied this technology for the better preservation of products in the food industry. But the cosmetic industry was late in joining the clan. As manufacturers of personal care items understood that products like serums and creams needed a storage option, without getting in contact with the air, they gradually start utilizing the Airless Bottle for packing their various skincare items. You can even customize the packages for different products like sunscreen lotions, hair care products, and skin rejuvenating creams. The "no contact with air" concept is the key reason for the gradual rise in this technology application demand.

Full product evacuation

When you sell a tube full of cream to customers, you will often get the feedback that they can't use the cream till the last drop. In spite of pressing the bottom part of the tubes with much pressure, the content won't come out due to air entry inside the tube. So, most of the customers agree to the fact that the Cosmetic Tube does not allow utilizing the full content. On the contrary, using the airless pump for the bottles will allow the user to squeeze out the content until there is nothing left inside. And so, it is the best way to justify the price.

Driving buying behavior

If you think that by using the Airless Bottle, you are simply enhancing the appearance of the product, you are wrong. The chief motive behind using the special bottle is to drive the behavior of the potential buyers. Whether a customer walks inside a brick and mortar store, or is scrolling down the online page showcasing various cosmetics, what the person sees at first glance is the packaging's image. If the package immediately indicates the nature of the product and the key benefits, it will help the buyers shortlist it in the cart immediately.

Realistic perception

It depends on the package of how a buyer will perceive your products. For instance, you are selling an anti-dandruff shampoo in the airless bottles. An image showing a model with glossy hair, and a big red X over the small image of dandruff, that is enough to let the customer know that the shampoo will remove dandruff and make the hair glossy. For more information visit here: APG Packaging

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