Every year, the cries of concern regarding eco-sustainability in the manufacturing industry get louder. These cries have been the loudest in the cosmetics industry. Being an industry that’s built on promoting well-being and beauty, cosmetic companies have to do more to promote eco-sustainability. The use of a plastic cosmetic tube is a helpful innovation leading this eco-friendly packaging approach in the cosmetics industry. Unlike other materials, plastic is 100% recyclable. As more companies use plastic for packaging their goods, there will also be an increase in demand for trees. This demand will lead to a surge in tree plantations. Here’s why plastic and paper cosmetic tubes are set to become the future of cosmetic packaging -
Variability
A paper cosmetic tube doesn’t have to be delicate. Various other eco-friendly materials can be added to the paper tube to promote product safety. For instance, aluminum foil added to paper is a relatively eco-friendly material. Not only is aluminum foil recyclable, but it also improves the freshness of cosmetic products. When used in cohesion with paper tubes, they can be perfect packaging materials for certain cosmetic products. Other hybrid materials of paper such as a ‘paper cylinder’ are equally efficient. Paper cylinders are much cheaper than other traditional packaging materials such as metal or plastic - they are also biodegradable. So, any paper cylinder that does not return to the manufacturers is at least not harming the environment.
Fewer Transportation Costs
The sad truth of the modern capitalistic system governing most industries is that companies don’t adopt measures that aren’t financially beneficial. They’ll greenwash their marketing efforts by starting to believe in ideals that they don’t follow. Thankfully, innovative packaging techniques such as an Airless Bottle or a paper container are financially beneficial. Paper is very lightweight. Hence, paper-made packaging materials are easy to carry, store, and transport. The reduction in shipping costs would be massive if all companies adopted paper-made packaging materials.
Improvements in Technology
Traditionally, companies have steered away from paper packaging materials because they’re too sensitive. Paper gets more easily damaged than plastic. So, companies prefer not to risk the safety of their products for the sake of eco-sustainability. Due to modern innovation, paper can now be designed to be much stronger. For instance, the creators of custom paper packaging materials pay special attention to keeping cosmetic products safe and fresh. Technology has also made paper much easier to seal. A well-sealed paper container will perform just as well as plastic. Sealed paper tubes and containers prevent oxygen exposure, boosting product preservation.
Easier to Design
Innovations such as the Airless Bottle have forever transformed the cosmetics industry. With paper packaging items, designers are better able to customize labels and product designs. As the ability to display marketable content improves, so does brand publicity. Designers are also using innovative techniques such as adding transparent windows to paper cylinder tubes to display the product color. Overall, there aren’t too many materials as efficient as paper in terms of improving eco-friendliness. In the future, paper tubes will certainly feature more in cosmetic packaging. For more information visit here: APG Packaging
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